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Convention Breakouts - Wednesday
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Breakout Sessions - Wednesday, May 22



Death Registration - Special Situations
(1 Regulations & Ethics CEU)
Maria Schaff and Sally Almond, MN Department of Health in the Office of Vital Records

Registering vital events is important to families, individuals, and critical to public health.  Death records are the source for state and national mortality statistics, and you play a critical role in collecting data and registering deaths. Because statistical data derived from death certificates can be no more accurate than the information on the record, come to this interactive session where Office of Vital records staff will share tips, expertise and information on registering Minnesota death records including some of the special situations that you may encounter.


How to GROW and ENGAGE with Families through Social Media
(1 Professional Practices CEU)
Mitchell McLean, Funeral Directors Life

This is a follow-up to last year’s presentation, “How To Use Social Media Marketing to Reach Today’s Funeral Customer.”

As a funeral director, you know that Facebook offers you an excellent opportunity to educate and connect with the families they serve. But how do you build your audience, engage with families, and get the most out of this powerful and cost-effective marketing tool? Join Funeral Directors Life experts, Drew Seale, Director of Sales Operations, and Mitchell McLean, Director of Digital Marketing, who will share practical take-aways, client successes, and behind-the-scenes Facebook marketing and lead generation strategies that really work. Drew and Mitchell have worked with hundreds of funeral homes to help them engage more effectively through social media, and as a result, their clients have generated thousands of preneed leads. With the knowledge and skills gained during this presentation, you will be able to start growing, engaging, and connecting with your audience like a pro, and quickly and easily generate tons of leads for your preneed business!




Professional Remediation & Preventing Retraumatization
(1 Body Prep, Care, or Handling CEU))
Jennifer Berg, Scene Clean

How to prevent traumatization or retrauamatization to family members or loved ones when a death by suicide or natural decomposition/delayed discovery requires professional remediation services.  We will also cite examples to show the damage to a structure that many don’t know or think about.


Employment Practices & Trends
(1 Professional Practices CEU)
Ben Cox, Federated Insurance

Surrounding employment issues can be daunting.  This message is directed toward owners, managers, and human resource personnel, and offers methods to help avoid the pitfalls of employment actions.  It specifically reviews necessary documentation, hiring practices, and termination procedures.  It also includes additional available resources and tips for avoiding litigation.




OSHA Training
(1 OSHA CEU/1 Regulations & Ethics CEU)
Mark Arnold, Funeral Director


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